Wednesday, June 29, 2005

VISION VS. GRABBING FOR MARKET SHARE

Asymmetrical Information has a post up that I think many are going to want to read. It's an analysis piece, that examines political parties in marketing terms. Jane dissects the current Democratic crisis (and I think they have reached the crisis point, where their continued existence as a viable party is threatened), and writes about what measures may yet save their party.
On the one hand, you've got the folks who think that if Democrats can just turn themselves into Republican Lite--one third less dour moralism than regular GOP!--they will storm the storied "middle" and seize the reins of power. This is unlikely--the mathematics of winning an election without a motivated base are unappealing, which is why 3rd party candidates do so poorly. Worse, it's pointless. The moderate middle, almost by definition, produces little in the way of big ideas, and its little ideas generally end up as muddy messes--if you start compromised, what you generally end up with is pork-laden monstrosities. And why should people put out the phenomenal amount of energy it takes to get people elected in order to get 2% more spent on teacher salaries?

The other wing of the progressive movement appears to think that all they really need to do is shout louder, since America seems to be getting a mite deaf. I watched Howard Dean on The Daily Show last night, and rarely have I seen a major political figure so thoroughly, even painstakingly, inept at appealing to voters. His remarks elicited cheers from the true-blue supporters in the audience, but only at the expense of alienating every single other person in the country. If he wasn't making ham-fisted attempts to prove Democratic moralistic superiority* by selective and theologically shallow quotation from the bible--an activity that even bible-thumping Republican congressmen undertake with more caution (and erudition) than Mr Dean did--he was claiming that his was the party of real moral values. Cringe. When was the last time you heard an RNC chair say something like that? Answer: you don't, because the "Family values" guys know that you do not garner votes by saying "Everyone who voted for the other guy is immoral" . . . especially when the other guy got a majority. You get votes by talking about what your values are, which (other than gay marriage) Howard Dean had a hard time doing.

It's a meaty piece, that provides plenty of protein to digest. My only complaint about Asymetrical Information is that Jane doesn't post often enough - probably some silly idea about actually having a life offline. As if life really exists offline!

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