Monday, November 28, 2005

This is new to me

I'd not heard the term "Cyber Monday" before, but, when you think about it, it makes sense. After seeing the merchandise in person on Friday, you go to work (where most shopping is done, according to this article) and try to beat the price.
"Cyber Monday," the term coined for the Monday after Thanksgiving, comes on the heels of the busy "Black Friday" shopping day when many brick-and-mortar retailers begin turning a profit.

The good news for online shoppers this year, is that "Cyber Monday" is becoming the Web shopping equivalent to "Black Friday" when retailers launch major sales and discounts to drive traffic, analysts said.
I would expect this part of shopping to expand, except that Web shopping doesn't have one aspect that Americans seem to like - immediacy. You can't click on the item and walk out with it right then. I suspect that the impulse aspect will keep Web sales down just a mite, especially when you factor in the fact that the MSM keeps printing horror stories about goods not being shipped. Not to mention the very human tendency to procrastinate, which leads to last-minute trips to the mall the day before a holiday.

Tags = Shopping

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