Elders and Technology

Over at Time Goes By -- What it's really like to get older, Ronni Bennett is asking "where are the older people in advertising?"

Well, to some extent, she's right. Too often, elders are seen only advertising incontinence aids, OTCs, nututional supplements, and other products targeted to the elderly. If they are used in commercials aimed at a more general market, they are often used to represent the "old-fashioned" ways - out of touch with the way things are done today.

I thought I'd add some photos showing elders interacting with technology,



carrying on in demanding jobs, despite some health issues,



and clearly relating to people of all ages.